The Crossfade emblem, a Monochrome circular emblem with two overlapping diamond shapes inside.

CREATIVE BY NATURE.

BOLD ON PURPOSE.

CREATIVE BY NATURE. BOLD ON PURPOSE.

WHERE CREATIVITY MEETS REAL-WORLD IMPACT

We craft bold stories, striking visuals, and sharp strategy that hits. No gimmicks. Just work that moves people.

“YOU CAN’T HAVE ANYTHING WITHOUT THE VISION TO IMAGINE IT IN THE FIRST PLACE”

ALONTÉ CROSS

FOUNDER + CHIEF CREATIVE OFFICER

Alonté Cross is a multi-hyphenate creative force: artist, entrepreneur, and storyteller with a deep belief in the power of culture to transform. A former corporate Marketing Director with a background spanning music, media, and branding, he founded Crossfade to bridge artistry and strategy, delivering authentic work that resonates.

In 2025, he launched the First-Class Music Suites, an online destination for exceptional Soul, R&B, and House music discovery. In 2026, Alonté earned three honors at the 37th Annual Wammie Music Awards, winning Best R&B/Soul Artist, Best R&B/Soul Album for Under the Blue Lights, and Best R&B/Soul Song for Ignite the Night, marking him as an R&B/Soul artist to watch.

At the core of everything he builds is a mission to empower artists, elevate voices, and spark conversations that move the needle.

CONNECT WITH AC

Linkedin | Instagram | TikTok | Music

CROSSFADE MARKETPLACE

MADE FOR MAKERS

CROSSFADE CREATIVE FUND

The XCF supports original content, artist incubation, and creative resources for the culture. Your contribution helps shape what’s next.

LET’S CREATE

hq@crossfade.productions